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Study: Young Adults Haven’t Warmed Up to Twitter

June 2, 2009
by Caroline McCarthy
Editor, The Social, CNET

Caroline McCarthy

While 99 percent of 18- to 24-year-olds have profiles on social networks, only 22 percent use Twitter, according to a new survey from Pace University and the Participatory Media Network.

This is consistent with what some observers have said about Twitter’s recent push from early-adopter territory into the mainstream: That it’s catching on with a slightly older demographic than the teenagers and college students who formed Facebook’s initial core.

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