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Quiznos Pitches Subs With User-Video Campaign

June 5, 2009
by Andrew LaVallee
Reporter, The Wall Street Journal

Andrew LaVallee

An upcoming Quiznos campaign will tap user-submitted videos to promote its new Torpedo sandwiches, offering $10,000 for the best clip.

On Monday, the closely held Denver fast-food chain launches the contest on ToastyTorpedo.com, where visitors will be able to submit photos or videos over the next four weeks. Quiznos said it’s looking for demonstrations of customers eating one of the $4 subs “in an unusual place or while doing an unexpected activity.” The winner will also be determined by public votes and announced August 3.

“We believe social media and interacting with our consumers in this way is really important to our brand and is in many ways, the wave of the future,” said Trey Hall, Quiznos’s marketing chief. “And who doesn’t love a viral video?”

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