F—edCompany Founder Views VC From a New Perch

Philip Kaplan lampooned the Internet bubble in the early 2000s with his Web site F—edCompany. Now he’s evaluating companies from a decidedly different vantage point. Kaplan, most recently founder of online advertising company AdBrite, has joined Charles River Ventures, the firm that has invested in start-ups such as Twitter, SocialMedia Networks and Metaplace, as an entrepreneur-in-residence to advise and evaluate companies. We caught up with Kaplan, also known as “Pud,” to get his thoughts on the move.

Dow Jones: Why did you decide to join Charles River Ventures?

Mr. Kaplan: I’ve always been interested in the venture capital business from the other side.

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