Ask’s Next Question
Ask.com made the call last December to throw nearly all of its marketing resources into NASCAR in the first half of 2009, making it one of the rare brands to invest during the heart of the recession. Up against search-engine titans Google (GOOG), Yahoo! (YHOO) and MSN, the company’s leaders decided they had to be aggressive, harsh economic times or not. Six months later, a new head of the company is facing a new decision: Whether to stay in the sport.
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