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Getting Noticed on the iPhone App Store

July 15, 2009
by Yukari Iwatani Kane
Reporter, The Wall Street Journal

Yukari Iwatani Kane

In a megastore as big as Apple’s (AAPL) iPhone App Store, the secret to success is getting noticed. With more than 65,000 apps in 20 categories, app developers have come up with different strategies to accomplish that.

One focus is getting on Apple’s ranking lists, which people regularly comb through to find apps they want. Apple ranks free and paid apps based on the number of downloads. Developers say the ultimate goal is to be one of the top 25, which are listed on the first page of the online store when someone accesses it via his or her iPhone. The next 25 can still be viewed on iPhones, but numbers 51 through 100 can only be accessed through computers. Apple doesn’t rank beyond that.

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