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Costco Pairs With Gazelle for Old Tech Trade-Ins

July 17, 2009
by Geoffrey Fowler
Reporter, The Wall Street Journal

Geoffrey Fowler

Last week, Costco (COST) quietly rolled out a new partnership with Web site Gazelle to encourage its legions of discount shoppers to trade in their old technology for credit they can spend on new gadgets.

The Costco customer program works pretty much like the one that startup Gazelle has offered to everyone for about a year. Enter the make and model of your old gadget (say, a third-generation 8GB iPod Nano) into the Costco Gazelle Web site, and the company tells you how much cash they’ll give you for it ($47, as of Friday, July 17) if you put it in a box and mail it to them. Gazelle then resells your old gear on eBay (EBAY) and to wholesalers–or, if it’s really old, they’ll recycle it for the value of its tech innards.

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