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Google Looks to Campuses for “Cloud” Converts

July 20, 2009
by Michael Learmonth
Senior Editor, Advertising Age

Michael Learmonth

Google’s (GOOG) got a not-so-secret weapon in its bid to convert the world to applications such as Gmail, Google Docs, Google Talk, Google Sites and, soon, Google’s Chrome operating system: the 17 million college students on more than 4,000 campuses across the country.

For more than two years, Google has approached colleges and universities with a near-unbeatable offer: provide unlimited hosted e-mail and other applications, all branded by the institution and delivered free of charge.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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