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The Times Should Focus on Niches, Not Silver and Gold

July 28, 2009
by Martin Langeveld
Contributor, Nieman Journalism Lab

Martin Langeveld

Yet another stage of the New York Times’s (NYT) exploration of paid content options has come to light via Gawker, which has posted the text of two potential content packages, labeled “Silver” and “Gold.” It’s clear these are hypothetical options; Gawker quotes a Times spokesperson as writing them that “It’s very early in the process. We are still in the data collection phase.”

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