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Yahoo and Microsoft Picked the Wrong Fight

August 4, 2009
by Jeff Jarvis
Author, "What Would Google Do?"

Jeff Jarvis

In bringing together their search traffic, Microsoft (MSFT) and Yahoo (YHOO) are fighting an unwinnable war. Worse, they are still fighting the last war. Now that Yahoo has agreed to send its users’ questions to the Microsoft Bing search engine for answers, the companies’ combined share of the search market will be 7.7 percent in the UK and 28 percent in the US, according to comScore (SCOR).

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Tagged: Internet, Microsoft, Voices, Yahoo, advertising, digital, search, , , , , , | permalink
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