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Apple vs. Google: Tech’s Newest Rivalry?

August 5, 2009
by Peter Burrows
Senior Writer, BusinessWeek

Peter Burrows

Over the past three decades, a few titanic rivalries have defined the technology industry’s megatrends, ultimately determining which products eventually end up in consumers’ and companies’ hands. Now, adding to the annals of competition that include Microsoft’s (MSFT) clashes with Apple (AAPL) in the ’80s, IBM in the ’90s, and Google (GOOG) in this decade, the new defining rivalry in tech may be between Google and Apple.

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