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And Then There’s This Article: Seven Truths About Viral Culture

August 13, 2009
by Simon Dumenco
Columnist, Ad Age, The Media Guy

Simon Dumenco

There’s something a little heartbreaking about the very existence of “And Then There’s This: How Stories Live and Die in Viral Culture,” by Bill Wasik. After all, it’s a meditation on living, breathing virality that resides between the hard, dead covers of a book. I can point you to its Amazon (AMZN) page or to any number of reviews and write-ups–including, most recently, James B. Arndorfer’s “Father of Flash Mobs on the Future of Viral” in the Ad Age Bookstore–but the actual pages of “This” are trapped, even on a Kindle, in their own separate, fixed, unlinked world.

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