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Cisco Steps up Entertainment Efforts

August 13, 2009
by Ben Worthen
Reporter, The Wall Street Journal

Ben Worthen

Cisco Systems (CSCO) on Wednesday held a news conference with Warner Music (WMG) to promote software to create and manage Web sites, one of nearly 30 new businesses the tech-equipment maker is getting into that it says has the potential to someday reach $1 billion in revenue.

Cisco still makes most of its money from sales of networking gear, such as routers and switches. But in the last several years, Cisco has expanded into new areas, some as far flung as consumer video cameras and big-screen TV systems for sports stadiums. The Journal wrote about the new businesses and the management structure necessary to manage them last week.

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