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August Video Game Sales Drop 29 Percent; Save Us, Mario!

August 14, 2009
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

U.S. video game sector sales fell 29 percent in August to $848.9 million, down from $1.19 billion a year ago, according to market research firm NPD Group. That includes a 37 percent drop in video game hardware, a 26 percent drop in software sales and a 12 percent decline in video game accessories. It was the fifth consecutive monthly drop. Sales for the year to date are down 14 percent versus the same period in 2008.

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