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Financial Times Feels Vindicated by Web Strategy

August 18, 2009
by Eric Pfanner
Staff Writer, New York Times

Eric Pfanner

Two years ago, when other media executives were convinced that the only way to succeed on the Web was to give away their content, “we were regarded as slightly freakish,” says John Ridding, chief executive of The Financial Times.

The FT, which had charged readers for access to its Web site since 2002, stuck with that strategy, merely tweaking its system to try to draw in more readers.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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