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Do Consumers Care About Web Privacy?

August 25, 2009
by Abbey Klaassen
Editor, Digital, Ad Age

Abbey Klaassen

Freaking out about the easier opt-outs proposed by some online-privacy advocates? Maybe you don’t have so much to worry about.

In June, Fetchback, an advertising network that specializes in ad “retargeting,” added a link within its ad units that, when clicked, took consumers to a page that explained who the advertiser was and how the ad got there and gave contact info for Fetchback, as well as a way to opt out of future targeting.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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