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Why Aren’t PCs Shipping With Blu-Ray Drives?

August 25, 2009
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

Blu-Ray drives have yet to make a dent in the PC business. In 2009, according to research firm iSuppli, just 3.6 percent of all PC systems will include Blu-Ray drives. In 2013, iSuppli predicts, the total will still be a rather modest 16.3 percent.

So the obvious question is, what happened?

Two reasons, according to iSuppli. One, cost. Conventional DVD drives are simply a lot cheaper. “Given the high price of the product, consumers are unwilling to pay the extra money in order to obtain a high-definition drive,” asserts iSuppli senior analyst Michael Yang.

Read the rest of this post on the original site

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