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What Happened to the Ad-Network Apocalypse?

August 28, 2009
by Warren Lee
Venture Partner, Canaan Partners

Warren Lee

Last September, Henry Blodget asked me and several other VCs on a panel–titled “Dot Bomb 2.0″–how many of the estimated 300 to 400 ad networks were “toast.” (My personal view is that only 15 to 20 really matter.) Comments like “rampant consolidation” and “decimation” were used to describe the impending, inevitable shakeout that was sure to come.

Almost a year later, no apocalyptic shakeout has hit yet. So what happened?

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Tagged: Internet, Voices, advertising, digital, econalypse, economy, innovation, media, software, , , , , , , , | permalink
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