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Newsday Rejects Ads by Verizon, Now a Rival

September 1, 2009
by Richard Pérez-Peña
Reporter, New York Times

Richard Pérez-Peña

At a time when most newspapers are hungry for any ads they can sell, Newsday has turned away a steady, lucrative customer that is also a direct competitor of the paper’s parent company, Cablevision (CVC).

Verizon (VZ) Communications bought full-page ads in Newsday several times a month for its FiOS Internet and television service until a few months ago, when the paper said it would no longer take them, according to a Verizon executive and ad buyers who work with the company.

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