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Headshift’s Dachis Group Deal and the “Facebookification” of Business

September 3, 2009
by Mercedes Bunz
Media Reporter, Guardian

Mercedes Bunz

The London-based social media firm Headshift is the first acquisition of Jeffrey Dachis’s newly formed Dachis Group. Dachis’s former agency, Razorfish, was a huge success with a value of $5.5 billion at the height of the 2000 bubble. With his new company, the entrepreneur plans to invest in the corporate social networking area and will focus on making customer participation a big business: “Social business is the new way of working, not just new technology.”

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