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How Much Would YOU Pay to Read Still More About Sicko Garrido?

September 9, 2009
by Simon Dumenco
Columnist, Ad Age, The Media Guy

Simon Dumenco

On the web, lurid, sensationalistic news is priced at $0 (for now, at least). Maybe it’s worth exactly that. A kidnapper-rapist sicko has me thinking lately about the literal value of news. Yeah, I’m talking about the shocking story of Phillip Garrido, the California nutcase who allegedly kidnapped Jaycee Lee Dugard 18 years ago, apparently brainwashed her, kept her secreted away as his sex slave in his backyard shantytown, impregnated her and had her raise two daughters with no access to formal education or medical care.

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