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New Dell Computer Upstaged by Apple Event

September 9, 2009
by Ben Worthen
Reporter, The Wall Street Journal

Ben Worthen

The tech world came to a halt briefly on Wednesday as people watched, blogged, and tweeted Apple (AAPL) CEO Steve Jobs’s appearance at an event unveiling a new line of iPods. Out of the spotlight another computer maker, Dell (DELL), made a product announcement of its own. Sort of.

Dell offered “a glimpse,” to use its language, of a new model of its style-conscious Adamo laptop that is less than a centimeter thick. The computer, called the Adamo XPS, is 9.99 millimeters thick, to be precise. That measurement is the reason the company chose to announce its existence on Wednesday (Get it? It’s 9/9/09). The current model is 16.5 millimeters thick.

Calling this an announcement might be an overstatement. Dell’s press release was just four sentences long, and there’s only a single picture of the new computer on the Adamo Web site.

Read the rest of this post on the original site

Tagged: Apple, advertising, digital, frontpage, hardware, innovation, media, , , , , , , | permalink
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