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FTC to Hold Privacy Roundtables

September 16, 2009
by Andrew LaVallee
Reporter, The Wall Street Journal

Andrew LaVallee

The Federal Trade Commission is planning three public discussions, starting in December, devoted to technology and consumer privacy.

According to the FTC, the roundtables will address topics such as social networking, cloud computing, online advertising and mobile marketing, the goal being “to determine how best to protect consumer privacy while supporting beneficial uses of the information and technological innovation.”

Behavioral advertising, in particular, has come under fire by privacy groups. Earlier this month, Electronic Frontier Foundation, Consumers Union and other related organizations called for stronger rules limiting what kinds of personal information are collected by marketers and how long they can hold on them.

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