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Is Futurity the Future?

September 18, 2009
by Curtis Brainard
Editor, The Observatory, Columbia Journalism Review

Curtis Brainard

Citing the decline of science coverage in the mainstream news media, thirty-five of the country’s top universities have banded together to launch their own “news channel” for publicizing their best research.

In March, the consortium created a Web site, Futurity.org, to showcase edited press releases and stories written by member schools. Founded by the senior communications officers at Standard, Duke, and the University of Rochester, the project has grown and evolved since then, with Futurity now on the verge of inking syndication deals with Google News (GOOG) and Yahoo News (YHOO).

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