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App Watch: A Name Game for the Too-Connected

September 21, 2009
by Andrew LaVallee
Reporter, The Wall Street Journal

Andrew LaVallee

Launched just last week, Learn That Name is a new iPhone application with an award already under its belt–from a Microsoft (MSFT) event.

Eric Koester, a 32-year-old attorney at Cooley Godward Kronish, won at the recent Startup Weekend on Microsoft’s Redmond, Wash., campus, for the app.

Here’s how it works: Learn That Name connects to your LinkedIn account to pull a photo from one of your contacts. You then have to identify the person’s name from four multiple-choice options, also taken from your contacts. You get points for making the correct match (it’s timed, with quicker responses yielding more points) and, in a bonus round, identifying your connection’s employer.

Read the rest of this post on the original site

Tagged: Internet, Microsoft, digital, entertainment, frontpage, hardware, mobile, social networking, software, , , , , , , , , , | permalink
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