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Ford and Microsoft Team Up to Promote the New Taurus

September 22, 2009
by Jeff Bennett
Staff Writer, Dow Jones Newswires

Jeff Bennett

Ford Motor Co. (F) and Microsoft Corp. (MSFT) are teaming up to market the auto maker’s redesigned Taurus sedan.

Ford and Microsoft first teamed up a few years ago to launch the Sync telematics system, which enables drivers to hook Bluetooth entertainment and communications devices into the car. Now, Ford is using a technology from Microsoft–known as tags–in its print advertising materials in order to give potential car buyers a more interactive introduction to the car.

Looking very much like a bar code found on most consumer products, the black and white tags are integrated into the design of an ad and can be photographed by anyone carrying a camera-equipped smart phone, such as Apple Inc.’s (AAPL) iPhone, or Research In Motion Ltd.’s (RIMM) Blackberry. Once the image has been downloaded, it then links a consumer to a company-designed website.

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