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Twitter: A Vampire That Can Legally Suck the Life Out of You

September 22, 2009
by Simon Dumenco
Columnist, Ad Age, The Media Guy

Simon Dumenco

Oh, those clever birds at Twitter. When the microblogging service announced recent changes to its terms of service, its executives knew exactly how to spin the news. For starters, media outlets dutifully went with headlines along the lines of “Twitter Changes TOS, Opens the Door for Ads,” because in a blog post about the changes, Twitter founder Biz Stone chose to make the most noise about the possibility of advertising. Granted, the actual legal language was rather broad (“The Services may include advertisements, which may be targeted to the Content or information on the Services, queries made through the Services, or other information. The types and extent of advertising … are subject to change.”).

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