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How Pizza Hut App Got Role in Latest iPhone Spot

September 23, 2009
by Emily Bryson York
Writer, Ad Age

Emily Bryson York

Pizza Hut’s iPhone app will be featured in an Apple-sponsored iPhone commercial breaking tonight. The pizza chain’s app was the first for the fast-food space, released this past summer.

Ian Wolfman, chief marketer for Pizza Hut’s digital agency, IMC2, said that while the marketer had planned to contact Apple (AAPL) and campaign for a place in one of its commercials, the computer maker called the pizza chain first. “And they moved quickly,” Mr. Wolfman said. The initial call came just three weeks ago.

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