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Netflix Everywhere: Sorry Cable, You’re History

September 23, 2009
by Daniel Roth
Senior Writer, Wired Magazine

Daniel Roth

It had taken the better part of a decade, but Reed Hastings was finally ready to unveil the device he thought would upend the entertainment industry. The gadget looked as unassuming as the original iPod–a sleek black box, about the size of a paperback novel, with a few jacks in back—and Hastings, CEO of Netflix (NFLX), believed its impact would be just as massive.

Called the Netflix Player, it would allow most of his company’s regular DVD-by-mail subscribers to stream unlimited movies and TV shows from Netflix’s library directly to their television–at no extra charge.

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