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Omniture: Who Were the Other Potential Bidders?

September 24, 2009
by Eric Savitz
Blogger and Columnist, Barron's, Tech Trader Daily

Eric Savitz

In a lengthy filing with the SEC, Omniture (OMTR) provides a detailed time-line of the events that culminated in its agreement to be acquired by Adobe Systems (ADBE) for $21.50 a share. There are several fascinating aspects to the company’s account.

For starters, the deal came together in a hurry. On July 20, Adobe told Omniture it was interested in pursuing a transaction, and that it wanted to announce the deal on September 15, the day it was scheduled to report earnings. And that is actually how it played out.

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