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Tweet, Tweet, Ka-Ching: Twitter Is Changing the Way Nonprofits Make the Ask

September 25, 2009
by Lydia Dishman
Contributor, Fast Company

Lydia Dishman

Can non-profits raise awareness, increase membership, and–most critically–“make the ask” successfully on Twitter? Can a 140-character message deliver the visceral wallop of, say, heart-wrenching footage of starving children covered in flies or the sad eyes of a neglected and abused animal? The answer is yes.

According to Beth Kanter, author of Beth’s Blog: How Nonprofits Can Use Social Media, organizations using Twitter that “take the time to engage supporters in a conversation and get to know them are more likely to build trust.” And that trust can turn into raised awareness, support, and ultimately donations for their cause.

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