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Microsoft CEO Pitches Cost Savings and Romance

September 29, 2009
by Andrew LaVallee
Reporter, The Wall Street Journal

Andrew LaVallee

Microsoft (MSFT) Chief Executive Steve Ballmer emphasized Windows 7’s cost benefits Tuesday, saying businesses can expect to save $90 to $160 per computer annually with the soon-to-launch operating system.

His speech was directed to corporate customers, and he avoided the dancing and iPhone demolition that have made his prior appearances viral hits on YouTube and the blogosphere. He was most fired up discussing security on Windows 7, saying he wanted to “romance” its features more than an earlier demo did.

Windows 7, which goes on sale next month, will achieve the estimated cost savings because it won’t cost as much to support, Mr. Ballmer said. Its most popular new feature is the user experience, he said, though he personally is a fan of its wireless networking capabilities.

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