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Google’s SideWiki: Don’t Say We Didn’t Warn You

October 1, 2009
by Josh Bernoff
Contributor, Ad Age

Josh Bernoff

Let’s be clear. Sidewiki is a land grab. Google (GOOG) has now set up real estate on every single website for commentary from the masses.

Once a person is signed up (and anyone can–it’s part of the Google toolbar), he or she can comment on any page and see comments from others on those pages. Google uses an algorithm to decide which comments go at the top. And Google, not the site owner, decides which content must be taken down because it’s inappropriate.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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