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Qualcomm Makes Bet on Mobile TVs

October 7, 2009
by Don Clark
Reporter, The Wall Street Journal

Don Clark

Qualcomm Inc. (QCOM), which is known more for cellphone chips than products sold to consumers, is betting that a new pocket-sized device will spur more interest in mobile TV.

The San Diego-based company late Tuesday announced that a subsidiary will begin offering what it calls FLO TV Personal Television. Qualcomm said U.S. retailers are expected to offer the device over this holiday season at a suggested price of $249.99.

FLO TV is a wholly owned Qualcomm unit that operates a special network that broadcasts TV signals, rather than having users call up video programming using conventional cellular networks. So far, the service has been available on specially equipped cellphones.

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