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Women Outnumber Men on Social-Networking Sites

October 7, 2009
by Marisa Taylor
Reporter, The Wall Street Journal

Marisa Taylor

When it comes to social-networking sites, women are more plugged in than men, according to data analysis by Brian Solis, president of Silicon Valley public-relations firm Future Works.

Mr. Solis used Google (GOOG) Ad Planner to determine the gender breakdown of users signed up for the most popular social-networking sites and found that in most cases, women outnumbered men. “The point of interest that’s worth review and discussion is that in social media, women rule,” he wrote.

For example, the data show that on Facebook, 57 percent of users are women and 43 percent are men, with the same gender breakdown on Twitter and Yelp. On MySpace, it’s a whopping 64 percent female, and on the social-network-creation site Ning, 59 percent of users are women. There’s slightly more equitable gender distribution on YouTube, which is half women and half men, and professional-networking site LinkedIn has the same gender breakdown. On the photo-sharing site Flickr, women make up 55 percent of users, as they also do on FriendFeed.

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