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Pharma Drops Search Advertising After FDA Warning

October 8, 2009
by Rich Thomaselli
Contributor, Ad Age

Rich Thomaselli

Pharmaceutical companies, fearful of running afoul of the U.S. Food and Drug Administration’s marketing guidelines, have virtually abandoned search ad marketing in the wake of the FDA’s online ad crackdown earlier this year.

According to a study from web metrics measurement firm ComScore (SCOR), paid search ads by pharmaceutical companies dropped a whopping 84% between March 26 of this year and the end of June.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

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