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Advertisers Call for a Do-Over on FTC Blogger Rules

October 15, 2009
by Amy Schatz
Reporter, The Wall Street Journal

Amy Schatz

Online advertisers joined the blogger backlash against the Federal Trade Commission’s new guidelines that require bloggers, Twitterers and others to disclose any cash or freebies they’ve received to hawk stuff online.

Noting the new guidelines have created a “firestorm of controversy within the ad-supported interactive-media industry,” Interactive Advertising Bureau President Randall Rothenberg suggested the FTC rescind the new guidelines.

“These revisions are punitive to the online world and unfairly distinguish between the same speech, based on the medium in which it is delivered,” he wrote in an open letter to the FTC on Thursday. The online-advertising trade group suggested the FTC try a do-over, after opening up the issue for discussion with bloggers and online advertisers…

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