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What Lit Mag McSweeney’s Could Teach News Orgs About the iPhone

October 20, 2009
by Mac Slocum
Contributor, Nieman Journalism Lab

Mac Slocum

You’d think selling subscriptions within iPhone applications would appeal to media companies: It’s a model that promises recurring revenue streams, and it matches up nicely with the way they’ve always done business in print. But surprisingly few have jumped at the opportunity; most news organizations seem to be sticking with traditional one-off app–some paid, most not.

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