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High Price Tests China’s Appetite for iPhone

October 29, 2009
by Loretta Chao
Reporter, The Wall Street Journal

Loretta Chao

Apple Inc. (AAPL) is a master at creating buzz around its product launches. But as the popular iPhone approaches its official debut in China–the world’s largest mobile-phone market–consumers here seem anything but excited.

The buzz-killer is price. China Unicom (Hong Kong) Ltd., which will start selling the device Friday, is offering a version of the 32-gigabyte iPhone 3GS for 6,999 yuan ($1,024) without a service contract, which is the most popular way for people to purchase phones in mainland China. That compares with about the $800 consumers pay for the same product in nearby Hong Kong, which has different wireless carriers.

Read the rest of this post on the original site

Tagged: Apple, digital, economy, frontpage, hardware, mobile, telecom, , , , , , , , , | permalink
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