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“iDon’t Care” Creators Speak Out

October 29, 2009
by Andrew LaVallee
Reporter, The Wall Street Journal

Andrew LaVallee

The creators of “iDon’t Care,” a video spoofing Motorola (MOT) and Verizon Wireless’s (VZ) “iDon’t” ad, said some of their detractors are missing the point.

Three Boston-area ad-agency staffers developed “iDon’t Care.” They said they aren’t affiliated with Apple (AAPL) or any of the other companies involved in the original campaigns–they are, however, iPhone and Mac loyalists, said Jon, one of the video’s editors (they declined to give their last names, citing fears of legal action from any of the companies woven into their spoof). They decided shortly after the Droid campaign broke that they could easily replicate it.

“It was inescapable,” said Shawn, a creative director. “It became something we all were immediately speaking about.”

Read the rest of this post on the original site

Tagged: Apple, Macintosh, advertising, digital, frontpage, hardware, mobile, telecom, video, , , , , , , , | permalink
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