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Will You Remember Your PayPhrase?

October 30, 2009
by Geoffrey A. Fowler
Reporter, The Wall Street Journal

Geoffrey A. Fowler

We already have a ton of passwords to remember. Now Amazon.com (AMZN) wants us to remember something new–PayPhrase–which has already sparked an online pile on.

The program, which Amazon announced Wednesday, is supposed to replace ordinary login and password combinations with a phrase and PIN combination that are linked to a specific account and shipping address. The distinction is subtle: You have one Amazon login and password (which aren’t going away), but you can have multiple PayPhrases that are linked to specific aspects of your account, like different shipping addresses or credit cards.

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