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Google Redefines Disruption: The “Less Than Free” Business Model

November 4, 2009
by Bill Gurley
Partner, Benchmark Capital

Bill Gurley

I like to think of myself as an aficionado of business disruption. After all, as a venture capitalist it is imperative to understand ways in which a smaller private company can gain the upper hand on a large incumbent. One of the most successful ways to do this is to change the rules of the game in such a way that the incumbent would need to abandon or destroy its core business in order to lay chase to your strategy.

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Tagged: Google, Internet, Voices, economy, innovation, search, , , , | permalink
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