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Psychoanalyzing Twitter

November 4, 2009
by Marisa Taylor
Reporter, The Wall Street Journal

Marisa Taylor

Jack Dorsey, the chairman and co-founder of the popular microblogging service Twitter, shared far more than his site’s 140-character message limit when he offered himself up to a public psychoanalysis.

As part of an exhibition at the Rubin Museum of Art in New York City, Mr. Dorsey subjected himself to a Jungian analyst. “I thought it was an awesome experiment,” Mr. Dorsey said after his session. “It’s not something I had done before.”

The Rubin Museum is currently showcasing renowned Swiss psychoanalyst Carl Gustav Jung’s previously unpublished Red Book, a tome which has been referred to as “the holy grail of the unconscious” and has been hidden away from the public by Mr. Jung’s family for decades.

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