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The Man Who Named the iMac and Wrote “Think Different”

November 5, 2009
by Leander Kahney
Blogger, Cult of Mac

Leander Kahney

Meet Ken Segall–the man who dreamed up the name “iMac” and wrote the famous Think Different campaign.

Segall is a veteran creative director who worked at Apple’s (AAPL) agency, TBWA\Chiat\Day, back in the day.

“I’ve put in 14 years working with Steve Jobs on both Apple and NeXT,” says Segall. “I’m the author of the Think Different campaign and the guy who came up with the whole “i” thing, starting with iMac.”

Read the rest of this post on the original site

Tagged: Apple, Macintosh, Silicon Valley, Voices, advertising, digital, , , , , | permalink
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