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The $100 Million Revenue Club: Art.Com

February 17, 2010
by David Barry
Reporter, The Wall Street Journal

David Barry

Art.com Inc. would appear to be doing well.

After all, the Emeryville, Calif., online seller of art and decor items has generated more than $100 million in annual revenue for the past four years, including $140 million in 2009.

Yet its new chief executive, Geoffrey Martin, and the company’s venture backers, Polaris Venture Partners and Benchmark Capital, believe Art.com could be much bigger. The reason? Martin estimates that more than $20 billion is spent annually in the United States on art-related items, such as posters, prints, photographs, reproductions, decorations and frames.

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