How Ars Technica’s “Experiment” With Ad-Blocking Readers Built on Its Community’s Affection for the Site

Even on the web, sometimes actions really do speak louder than words.

The technology site Ars Technica has a tech-savvy group of readers, of which about 40 percent have installed ad-blocking software in their web browsers. That’s a plugin that allows you to avoid seeing most ads on a site.

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