NCAA March Madness Brings in More Viewers Online

The NCAA basketball tournament, with its array of games played at conflicting times during the workday, has long been discussed as an ideal sporting event for online coverage. And based on numbers out today from CBSSports.com, more people are indeed watching games on streaming video this year. On the 2010 tournament’s first day, CBS says, the games drew 3 million unique visitors to on-demand video, about 11 percent more than on the first day in 2009.

The network said people watched 3.4 million hours of live streaming video and audio, a 21 percent increase from last year’s first day. The most-watched game online was the double-overtime Florida vs. BYU game Thursday afternoon.

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