Survey Finds iPad Awareness as High as Kindle’s

Apple’s (AAPL) iPad multimedia tablet device might not ship until April 3, but a significant number of consumers are already thinking about buying it, according to the results of a survey to be released late Monday.

Market research firm comScore (SCOR) said Internet users it surveyed were as aware of the upcoming iPad as they are of Amazon’s (AMZN) Kindle, the dominant e-book reader today. Fifteen percent of the survey respondents said they were “seriously considering” buying the iPad in the next three months, which was slightly higher than the 14 percent of respondents who are considering buying the Kindle in the same period.

Read the rest of this post on the original site