Why You Should Never Listen to Your Customers

An article by John Doerr had a great quote from technology luminary Alan Kay that every entrepreneur needs to remember “The best way to predict the future is to invent it.”

I’m working with a company that at one point had a product that was not only best in class, but also technically far ahead of its competition. It created a better way of offering its service and customers loved it and paid for it.

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