The Future of Content: Protection Is in the Business Model–Not in Technology

If I received a dollar every time I get a question along the lines of “how can the content industries compete with FREE?”–I would be traveling first class everywhere I go. Underneath this question I often find my favorite toxic assumption: “less control over distribution means less money.”

This belief is as tired as it is poisonous: enforcing control (when trust is really what’s needed) will yield instant disengagement, which swiftly and surely will translate into dwindling revenues–as the music industry keeps proving again and again.

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