“Intensely Engaged Followers”: Joel Kramer on MinnPost’s Focused Audience-Building Strategy

Joel Kramer came right out and said it: He discriminates when it comes to his readers. MinnPost cares more about repeat readers than stray visitors, the site’s editor said during the “Building Online Communities” session at the ASNE NewsNow Ideas Summit this week; it’s chosen depth over breadth in its strategy of audience cultivation.

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